What is the focus of intercultural communication?

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Prepare for the ASU COM259 Midterm Exam with comprehensive flashcards and multiple-choice questions. Each question is accompanied by detailed hints and explanations. Get ready to excel in your Communication in Business and Professions exam!

The focus of intercultural communication is primarily on the awareness of diverse cultural norms and practices. This area of study emphasizes understanding how cultural differences impact communication styles, behaviors, and interpretations. Recognizing and appreciating these differences enables individuals to communicate more effectively in diverse environments, enhancing interpersonal relationships and reducing misunderstandings in various contexts such as business, education, and social interactions.

In contrast, the other options do not align with the core principles of intercultural communication. For example, interaction between individuals of the same culture does not involve the complexities and nuances that arise from intercultural exchanges. Relying solely on translation tools limits the depth of understanding needed in intercultural contexts, as language is just one facet of cultural communication. Furthermore, the goal is not to eliminate cultural differences but rather to embrace and navigate them, fostering inclusiveness and cooperation among diverse groups. Thus, the key emphasis is on recognizing and valuing the variety of cultural norms and practices that shape communication.

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