Arizona State University (ASU) COM259 Communication in Business and the Professions Midterm Practice Exam

Persuasive communication primarily aims to influence the attitudes, beliefs, or behaviors of the audience. This approach often involves the use of emotional appeals, as these can create a stronger connection with the audience, making them more receptive to the message. Emotional appeals tap into the feelings of the audience, thereby enhancing the likelihood of persuasion.

While effective information exchange is crucial in communication, simply exchanging information does not encapsulate the essence of persuasion. Delivering factual reports focuses on presenting data without attempting to sway the audience's opinion. Engaging in small talk typically facilitates relationship-building but does not aim to persuade. Therefore, using emotional appeals to convince is the most fitting description of persuasive communication.