What does a communication audit evaluate?

A communication audit assesses both internal and external communications within an organization. This process involves a thorough review of how company messages are conveyed to employees, stakeholders, and customers. By evaluating the effectiveness of communication channels, tools, and practices, a communication audit helps identify strengths and weaknesses in how information is shared, ensuring that messaging aligns with organizational goals and enhances overall efficiency.

While the other options focus more narrowly on specific aspects of business operations, such as individual performance, marketing strategies, or sales data, a communication audit provides a comprehensive look at all aspects of communication. This broad perspective allows an organization to enhance its messaging and improve its overall communication strategy.