What is an elevator pitch?

An elevator pitch is a concise and persuasive speech that is designed to promote an idea, product, or individual in a very short amount of time, typically the time it might take for a brief elevator ride—around 30 seconds to 2 minutes. The primary purpose of an elevator pitch is to quickly and effectively communicate essential information and spark interest, making it a powerful tool in business and networking contexts.

Crafting a successful elevator pitch means focusing on key points that highlight the value proposition and making a memorable impression. Whether in sales, networking, or job interviews, utilizing a well-structured elevator pitch can facilitate opportunities for further conversation and engagement. It contrasts significantly with lengthy presentations, formal reports, or social gatherings, which involve more elaborate formats and extended timeframes for communication.