When you evaluate your professional context, you are becoming more:

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Prepare for the ASU COM259 Midterm Exam with comprehensive flashcards and multiple-choice questions. Each question is accompanied by detailed hints and explanations. Get ready to excel in your Communication in Business and Professions exam!

Becoming audience-centered in the evaluation of your professional context is essential for effective communication. This approach emphasizes understanding the needs, perspectives, and motivations of your audience, which can significantly enhance the relevance and impact of your message. By considering who your audience is, what their interests and experiences entail, and how they may perceive your message, you adapt your content and delivery to resonate more deeply with them.

This practice aligns with the principles of effective communication, which dictate that successful interactions are rooted in the ability to connect and engage with others. Therefore, focusing on the audience rather than on oneself, the content, or the message itself fosters better relationships and strengthens professional interactions.

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